Lyric Jeans, Inc. designs, develops, manufactures, markets, and distributes apparel and accessories inspired by song lyrics in the United States. The company offers tees, fleece, tanks, hoodies, scarves, jeans, jewelry, leather jackets, belts, and buckles for men, women, and children primarily under the Lyric Culture, LYRIX, and Lyric Generation labels. It offers its products to wholesalers through independent sales representatives and trade shows. In addition, Lyric Jeans sells its products online at LyricCulture.com. The company is based in West Hollywood, California.

Lyric Culture is a music inspired lifestyle brand based on the song lyrics of legendary artists such as Bob Dylan, The Rolling Stones, The Beatles, Joan Jett, David Bowie, Aerosmith, Blondie, Michael Jackson as well as contemporary artists like Lil’ Wayne, Miley Cyrus, Carrie Underwood and countless others.

The company was founded in 2005 by singer-songwriter Hanna Rochelle as a way to marry the fashion business with her love of music. Her vision for the brand has been to support songwriters and bring their words to life visually through creative apparel and lifestyle products.   

They put a whole lotta love into every design.   Call it a modern twist on wearing your heart on your sleeve (and pant leg or belt buckle). 

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Featured Products

Forever Young leather wrap bracelet $78.00 Crimson and Clover Tank $43.00 Imagine round neck tee $46.00 Working Class Hero $49.00 Holiday fringe scarf $62.00 Walkin' On Sunshine fringe scarf $62.00 Total Eclipse Of The Heart Bag $75.00 One Love basic tee (lilac) $46.00

HOT TOPICS & ARTICLES  

INTERVIEW WITH HANNA ROCHELLE - FOUNDER OF LYRIC CULTURE
The Work at Home Woman- November 2011 -

Tell us a little bit about yourself and your entrepreneurial journey.
I started Lyric Culture literally on the floor of my living room with a pair of scissors, a hot glue gun and a Sharpie scribbling lyrics on my jeans. I had an idea that I was passionate about and a dream I was intent on making a reality. That was six years ago. Today I have a company that's creating a variety of products from apparel, to scarves, bags, jewelry and even blankets inspired by the lyrics of the most legendary artists in the world ranging from The Beatles and The Rolling Stones to Bob Marley and Bob Dylan.

We started out selling t-shirts and jeans to mom & pop boutiques and now Lyric Culture is distributed at some of the world's most prominent retailers like Nordstrom, Bloomingdale's, Walmart, Claire's and more. We managed to survive, reinvent ourselves and grow in a bad economy. It wasn't always easy, but the challenges have made us much stronger. The journey has been incredibly rewarding. I would encourage all women with a dream to take a chance on bringing their vision to life.

What did you do before launching your own business?
I was a singer and songwriter and always designed my own stage clothes, which ultimately led me to the idea of generating new revenue streams for songwriters through merchandise. I also was a Senior Account Executive at Rogers & Cowan, one of the largest entertainment PR Agencies in the world and also worked in the film industry licensing properties to turn into movies. Lyric Culture is an amalgamation of my experience in music, fashion, marketing and licensing.

How many hours do you work a week?
I don't really keep track. I'm always working even when I'm not working. My business is the first thing I think about when I wake up in the morning and the last thing I meditate on before I go to sleep at night. Even if I take a vacation, I'm always answering emails and taking conference calls. Having your own business is like having children. You never really get a break from it. I love what I do and success is a byproduct of doing what you love. It never really feels like work to me. The minute I start keeping track of the hours I spend at the office is the day I decide that I'm in the wrong business.

How would you rate your success?
That's a very difficult question. You're better off asking some of my colleagues in the industry as I'm totally subjective. I'm very hard on myself and never really give myself much credit for my accomplishments. As a perfectionist always striving for bigger and better things, I don't think I'll be satisfied with a perfect score until Lyric Culture has 100% brand recognition and has made an impact on the music business and society in a major way. The ability to give back through my success is one of my most important goals.

What has been your biggest business struggle as an entrepreneur?
I often feel like David in Goliath's world. We're a relatively small company dealing with giants in the industry and that comes with many challenges. But, that's part of the American dream and I think we're well on our way to achieving it. I can honestly say that because of my experiences, when I'm in the position of being Goliath, I will definitely be David's friend.

What advice would you give to a new entrepreneur?
There are five very important lessons I've learned that I'd like to share with new entrepreneurs.

1. It doesn't matter how small you are. If you've got a great idea, persistence and tenacity, you can win.
2. Dream Big!!!! It's as easy as dreaming small.
3. Don't be afraid to go up against the big boys and compete. Small businesses can move quicker than corporate giants. That's the competitive advantage.
4. Get your team to buy into your vision. The power of a group is stronger than the power of one.
5. There's always opportunity in chaos. Some of the most challenging situations often bring the most amazing opportunities.

How do you manage all of your personal and business activities?
I'm fortunate that I thrive in a multi-tasking environment. The more that's on my plate, the more effective and productive I can be. Quiet moments scare me. Life is a juggling act and it can often be twice as demanding on women trying to balance work and family. As long as you're having fun and have a positive attitude, you will never feel overwhelmed.

Management
Hanna Rochelle Schmieder     
President and Director
Hanna Rochelle Schmieder serves as President of Lyric Jeans, Inc. Ms. Schmieder, has been involved in the music, entertainment, apparel and marketing industries for over ten years. She founded Purple Productions & PR, an entertainment oriented marketing & production company focused on helping other companies develop brand image, grow business, forge relationships and build awareness through strategic public relations, integrated entertainment productions and customized events. On the fashion side, Hanna is Creative & Fashion Director for Celebrity Society Magazine, a Los Angeles based luxury lifestyle publication. As an Executive for international agency Rogers & Cowan, she produced events and handled media relations for the SAG Awards, MGM Grand, South Coast Plaza Mall, Structure and supermodel Tyson Beckford to name a few. Ms. Schmieder serves as Director of Lyric Jeans, Inc